A landing page is the entry point into your lead generation system and your sales sequence.
But so many people don’t use this tool effectively because they don’t understand the huge opportunity that it offers.
I’m not referring to the essential components of a Headline, the Body (with bullet points about your free giveaway offer) and your opt-in form, although all of these are certainly worthy of mention (and necessary for an effective landing page).
I’m talking about the opportunity to target your Landing Page to one specific need of a subset of your audience. And you want that need to be one that is met by the product or service you will ultimately be offering to people who opt in on this Landing Page.
To do this effectively, you don’t start with your idea for your Landing Page, or even your free giveaway. You start with the product you want to sell – and then work backwards from there.
Let’s work through the 4 elements with an example: [click to continue…]
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