In the world of online business-building, action beats perfection every time. It’s all too easy to keep working on your product or sales page long past the time that it was good enough to publish.
Sure, you want to put your best effort out there into the online world, especially if this is your first real offering on the internet. And while it is important not to offer people useless, boring, rehashed information or bland, me-too products, there is a point where you just have to stop tweaking and start selling.
Until you put your product, service, article or sales page on display online, you won’t really get going with your business. It’s that action step that takes you from creating to selling that makes your business viable and profitable. And you won’t sell until you make the offer; the proposition. The sales pitch.
Test Your Product or Service in the Marketplace
Chances are your product or page is already good enough to test. And that’s what this initial offering is all about. Once you get your sales page up and make your product available, then people can either buy it… or not. [click to continue…]
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