Deb and I just returned from the “PPC Classroom Live” event in Las Vegas. We want to share the most important lesson we learned…one that can improve traffic to your website. We’re talking about the way that Google determines your webpage ranking!
We’ll use Google Adwords for this analysis.
ANATOMY OF THE GOOGLE SLAP
In approximately July of 2006, the AdWords game changed. This was the time when the easy pickings stopped. People who were paying pennies per click woke up one morning to find that if they wanted to continue playing, that they’d have to bid $10 per click on the same keywords.
At the conference, one of the speakers was Simon Leung, a former Google Manager who was an insider to this change at that time.
From Google’s standpoint, it was simple. Google searches are all about the “User”(Searcher)…the person doing the search for information by typing in keyword phrases. Google felt it was no longer tolerable to let an advertiser take a searcher to non-relevant content, or webpages with more ads, etc. Google was determined to make sure that the User received relevant content when they clicked on an ad for a solution. [click to continue…]
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