Contrary to one’s first inclination, your first action in getting started, once you have defined your niche, is not to put up a website. Instead, it needs to be creating a way to capture names to begin building your Community (your List). There are 3 components.
Step 1: Create something of value that you can give away for free.
Perhaps you have already developed some content around your niche that will be perceived by your marketplace as being of high value. If not, then do so now. You might create a report that you convert to a downloadable pdf. Or you might make an outline on a topic and sit down with a recorder and make a one-hour MP3 audio. The idea is to do it now. Later, you can improve it. [click to continue…]
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