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This week, I’ve returned to the town of my youth, New Orleans…a city which has changed dramatically over the years. If you heard that New Orleans is not the same as before Katrina, you’re right. It’s better.

I’m down here for my niece’s wedding. But as Deb and I were  planning for the trip, two other close friend couples invited themselves on our vacation, affording me the rare opportunity to play tour guide.

My first clue of change was when I took my friends down the street of my childhood home, and I passed right by my house. Probably the biggest surprise was the resurgence of an old neighborhood on the fringe of the French Quarter, considered the other side of the tracks when I was growing up…but now, Frenchmen Street is the heart of the jazz club scene in the City. It seems everywhere we  turned, neighborhoods were on the upswing. Post Hurricane city pride is evident everywhere.

When is it Time to call it Quits?

A few short years ago, right after the Hurricane, people all over the country were looking at the devestation after the evacuation of the city and saying, ‘Wouldn’t this be a good time to realize that the city is no longer safe from big storms?’ Not the case for New Orleanians. The pride of this City is much like a company with a strong corporate culture…like an Amazon or Apple…yet, here, it goes to the core of the people.

Customer Service Mentality at its best

As I’ve been showing my close friends my hometown, the customer service of a pride-felt city has been apparent everywhere we turned.

Here’s a prime example. Months ago, I booked the Sunday Jazz Brunch at Commander’s Palace, one of New Orleans’ top restaurants. I knew that this crew had probably never experienced fine dining the way the Big Easy can serve it up. Few cities can duplicate the experience of New Orleans dining, because like a fine Brand, it’s ingrained in the culture of the City.

And, of course the meal was exquisite, with the Dixieland jazz Band playing next to our table  and the floor to ceiling glass in the garden Room looking out over 200 year old live oaks adding to the ambiance. But what cemented the experience was the choreography of the entire wait staff. This was a Team that came together because of their commitment to providing the ultimate customer experience…and it clicked. As we watched the entire Staff working together like a well-choreographed stage production, it was apparent that eating at this restaurant was all about the collective experience. One aspect alone did not define the experience, but rather the attention to detail all along the way.

Renewing our Commitment to Serve

So often in our businesses, we try to apply all of the latest marketing and social media techniques to our business. And then, we wonder why we have a hard time distinguishing ourselves from our competition. We can’t even find our own identity, much less effectively communicate it to others. There’s a missed opportunity to focus on the few actions that can really set us apart.

Imagine if you became committed to providing a certain ‘customer experience’ much like a fine restaurant. Not just any fabricated experience, but one that reflected whom you are…your uniqueness…and that which you could sustain. And, you became so committed to that that it didn’t matter if some people didn’t like your Brand. In a short period, you’d quickly attract the right clientele for your message. And, you’d have a whole lot of fun doing it.

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Does your business model include securing consulting or coaching clients? Many Marketers in this category are intimidated by the process of securing new customers for their business. As might be expected, it’s because a person who is good in these disciplines don’t have the high expressive tendencies to comfortably reach out to make contact with new prospects.

In this video, I want to take the intimidation away by sharing a process to determine the number of contacts you need to make to reach your monthly financial Goal.

The key point to take away is that if you don’t make this a consistent process in your business, you will be in a frequent feast or famine mode, as you start the process anew every few months.

Download the Worksheet

If you’d like to have this worksheet, with the automatic formulas to derive your personal targets, get the Sales Call Calculator here.

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Launch Manager Report|| Front Row for Cart Open

  …Continuing in this series of ‘Behind the Scenes’ in a Product Launch… Tomorrow, the cart opens on 3XSocial. It’s an ideal time to teach you a bit of the behind-the-scenes workings. Specifically, what we’ll explore are: 1. The setup for Tuesday’s release of the product 2. What’s involved in opening a Sales Cart First…What’s [...]

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Launch Manager Report: Movie Script

You’re about to get an inside track on a major Product Launch…brought to you in my capacity as Launch Manager for Don Crowther’s ’3X Social’! We’re embarking together onto a  launch ‘Movie Script”. And, just like in the movies, we’re going to have Flashbacks. The Present But for now, let’s stay in the present. In [...]

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Discover the Easy way to Email Management by Using Gmail Filters

If you have never been overwhelmed by email, raise your hand? I don’t see any hands raised. I’m not surprised. All entrepreneurs, at one time or another, have felt overwhelmed by email. In the high tech world we live in, your email can follow you where ever you go: your laptop, your iPad and your [...]

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The ‘Mentor Method’

Building a successful business involves combining a number of proven Strategies. In this 10 minute video, I show you how to leverage the skillset and interests you’ve been developing over your life, prior to starting your Internet business. Learn the value of hooking up with a ‘Mentor’ to coach you to your next level of [...]

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Dual Monitors at your Office and on the Road

Years ago, I decided to make my laptop my primary computer, so I wouldn’t have to transfer files when I traveled. I picked up an external monitor to compensate, but it wasn’t until I put ‘dual monitors’ into place that I truly realized what I was missing. I gained the ability to work from one [...]

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The $3 Time Solution | Speakeasy

Here is a short 3 minute video that will show you a new tool I found that can save you hours every week. The tool is called ‘Speakeasy’ and I show you … Why you need it How to get it How to use it to increase the return on your time. If you like [...]

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The Best Time of My Life

Having no kids of our own, it’s a wonderful treat for Deb and I when we’re able to provide a child with a magical experience. I think you’ll love this 1 minute video about a Holiday gift Deb and I set up for the children of our visiting friends from Australia. It’s our Christmas gift [...]

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Add Followers from your Facebook Business Page

Today’s social media arena has become so complex. It evolves with new players rapidly, and the old stalwarts are changing their rules frequently. How do you stay up-to-date? The answer is leverage. Do the few things that can have the biggest impact on your business…and do them well. In the 7 minute video below, you [...]

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