Social Networking

Today’s social media arena has become so complex. It evolves with new players rapidly, and the old stalwarts are changing their rules frequently. How do you stay up-to-date?

The answer is leverage. Do the few things that can have the biggest impact on your business…and do them well.

In the 7 minute video below, you will learn how to simply take content that you create on your Facebook Business Pages and leverage it to create more ‘Likes’ (followers). And, if your content has periodic links to your optin pages, then you will have the added benefit of bringing many of your social media community over to your in-house List. And this is the ultimate goal.

Please leave us a comment below if this is helpful.

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Fan Pages…also known as Business Pages…can  be a sleeping giant for your online marketing.

There are at least 6 broad things that your Fan Page can accomplish for you.

1. Traffic generation
New content posted onto your fan page is seen not only by your fans, but also by all of their Facebook friends if they comment on your content. And, Fan pages get indexed by Google, therefore it’s a great way to drive organic traffic to your fan page. Of course, not everyone will join your List, but  repeated exposure in this way will build your Brand…and quite likely lead in the future to someone visiting your optin pages.

2. List building
On a fan page, you can create custom HTML pages which have an optin box directly to your List. Additionally, you can provide links directly to your optin pages within your content. This translates into the fact that this social network becomes another valuable source of new members of your community.

3. Selling your products and services
As mentioned, you can create HTML pages on your business page. This can result in a mini duplicate of your existing sales pages for your products. Additionally, you can have banners on your page and of course, links to sales pages within any posts that direct your prospects to your actual Sales page…on or off the fan page.

4. A venue for your Announcements
This is a great place to announce any upcoming teleseminars, live events you’ll be attending, course debuts, etc. for your broader social networking contacts to see.

5. Adding content and value for your customers.
Raising the bar for free content. This has been a hot topic for the past two years. The more content you publish on this page or provide links to where it lives, the more of a community you’ll build.

6. Building your Community and strengthening relationships.
All of this adds up to a place where your social community can interract with you and each other…bound together by the common theme of your page.

Stay tuned over the next few days as we show you ways to implement this valuable tool into your business.

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Use Twitter To Leverage Your Opt-In Page and For List-Building

Chances are very good that if you are online, you have a Twitter account. While most people use Twitter for personal interaction, it is growing in popularity for business and marketing as well. However, if you want to use Twitter for your business, you must follow social marketing conventions and do it the right way. [...]

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Are You Substituting Social Marketing for Email Marketing?

It’s almost a given that you should have an email list and do email marketing if you have a business on the internet. You simply must create an email list of customers and prospects. Period. With the advent of social networking sites such as Facebook, Twitter, and LinkedIn, there are some marketers who are paying [...]

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6 Reasons to Fan Your Listbuilding II Take Facebook to The Next Level

You’re familiar with Facebook Fan Pages…and maybe even have one…but are you fully utilizing its power? Fan pages originally were offered by Facebook as a place where its Members could promote their business messages, given that facebook profile pages are intended to be personal in nature. The idea is that your prospect has to make a conscious [...]

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Facebook Fan Pages | 10 Video Course $77

As a result of the Live Webinar we did on Fan Pages, we are proud to offer our complete ‘How TO’ course, “Demystifying Fan Pages!” These videos take you by the hand and show you how to install a Facebook Fan page, step by step. This course teaches many advanced Fan page features, how to [...]

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Facebook As a Personal Growth Tool – "You Have 4 Friends"

Buckminster Fuller wrote “The way you do anything is the way you do everything.” I have also read that “the best predictor of future behavior is past behavior.” So what does any of this have to do with Facebook in particular, and social networking in general? Well, in my life I have tended to be [...]

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Create Your Personalized Facebook News Feed

I’ve been having a frustrated relationship with Facebook lately – mostly over their tendency to turn a new application or feature ON for everyone, and then make you spend precious time turning it off, blocking those crazy little applications, or hiding people’s updates on your News Feed. I really wanted to be able to personalize [...]

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Facebook Groups – Have More than One Administrator

Well, it happened again. A friend just emailed that her Facebook account has been disabled. While that is a problem, a bigger issue is that she has a private Facebook group for paid customers of her courses. And she is locked out of that private group as well. This is another example of the problem [...]

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Create a Gravatar (Avatar) and Enhance Your Business Branding

One of the best ways to become known in your niche or market is to visit popular blogs and make comments. Of course, the comments should be relevant and not just spam to get your URL out there for back link purposes! (But you know that, right?) Vague comments like ‘Nice post!’ will be recognized [...]

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