Identifying Your Market

You get a great idea for a new product, and your excitement has you jumping ahead to create it. But then, that voice in your head says ”Survey your List!” But what if you don’t have a List…or it’s too small or segmented to give you reliable data about the viability of your new product idea?

In this post, I want to give you several ideas on getting “Survey” data…even if you don’t have a List.

Know Your Desired Outcomes!

The first thing to do is to be clear on your goals for the Survey? Let’s assume that your focus is to get a new product on the Market.
* One of the first things you want to know is whether likely prospects are even interested in such a product.
* Next, you might want to discover how much they would pay for such a product if you made it available.The best way I’ve found to get the answer to that question is by making sure the prospect doesn’t feel you’re trying to sell them anything in the moment.
*Wouldn’t it be nice to know how a prospect might go about buying such a product. Would they attend webinars, search for information on youtube, do a google search on the relevant keywords, etc.
* You might even use the opportunity to ask the survey audience what features would be important to include in the product.

Make It Enticing! [click to continue…]

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Market research is key for anyone doing business online these days. The better you can anticipate what questions your prospects and customers are asking related to your product or service, the more helpful you can be to them. You’ll know what problems they are facing, what answers they are looking for, and what they need from you so they can get their problems solved.

Here’s a short (really short – maybe 2 minutes) video showing you a cool online tool you can use to find the exact questions being asked in your market or niche.

And, to see more lead generation video tips, simply claim your free membership in the FastStart section of http://GetSalesLeadsAndSellProducts.com/faststart – then click on the ‘Lead Gen Videos’ tab. We are adding more videos on a regular basis, so check back often.

Already a member there? Then these videos are already available for you – just log in as usual and click the tab. No need to opt in again…

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