Article Marketing

Online article marketing has led a charmed life up until Google’s most recent ‘Farmer Algorithm’ change.

Not just a Google slap – a real SLAM!

It used to be that you could write a quick article sharing pretty general information on a topic, be sure to use your main keywords a few times, pop it up on an article directory, and voila! First page of Google search engine results. Article marketing worked great for getting traffic, becoming known, grabbing backlinks, and promoting products – your own or affiliate products.

Then came another adjustment at Google. It seems that this adjustment was meant (as are all adjustments on search results, according to the Google blog) to improve the quality of the content people are offered when they search on Google. It’s pretty hard to argue with that.

Here’s a short – and very revealing – video of the current Google search engine results on the topic of, what else, article marketing! Very, very interesting… Click to read more… and see what method actually BENEFITTED!

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Once you get the basic foundation of your site set up correctly, the next step is to start attracting traffic to your site. Doesn’t matter if it’s a traditional website, a blog, or a landing/squeeze page. You’ll still need some traffic so you can start building your list.

You can pay for traffic — Google Adwords (Pay Per Click) is probably the most well-known example of this, but there are lots of different ways to get paid traffic.

Free traffic is always popular, although it can take a bit longer to get a nice traffic flow going.

Mynders is in Atlanta at Stomper Live ’09, and he interviewed Kris Hardy about his top tips for starting to build traffic to your site.

Kris recommended creating quality content and putting it out on the web. Write articles in your niche that you submit to top-ranked article directories, and set up hub pages and squidoo lenses. Those articles and other content should direct people back to your main (profit) site.

To help others find your content, submit your content pages or blog posts to social sites such as Digg, Propeller, StumbleUpon, and others. A great way to start to do this is to set up a free account at http://socialmarker.com and do a bit of automating around your social marker submissions. There are also some plugins for blogs that can assist with getting the word out.

Kris also talks about the importance of looking at your website statistics. He recommends getting Google Analytics onto your site’s pages, so you can see where your visitors come from, and what they do on your site.  Then you use this data to tweak your site so that it better meets the needs of your visitors.

It’s nice to know that even at Stomper (where they are the experts at all things search engine traffic – and much, much more), people are recommending starting with the basics to get traffic to your site.

Hear exactly what Kris recommends (and hear some Stomper fun in the background!)…

Here is Mynders, live from Stomper, interviewing Kris in a two-minute video clip.

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Article Marketing — Which Articles Should You Submit to Which Article Directories?

Well, the easy answer is “All of them, of course!” But if you are writing a lot of articles and you don’t have the time to submit them all to the hundreds of article directories, then you have to have a plan — a shortcut, as it were. First you have to decide which directories [...]

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Article Marketing — Real-Time Market Research Targeted to YOU

I just popped over to check my statistics on EzineArticles, and (once again) was pretty surprised by the data. Some of my articles are waaaaay ahead of others in numbers of views. The click-through numbers are very different for some than others. And the keywords people are searching on to find my articles are close [...]

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