Create Clickable Links for YouTube

by Deb on June 27, 2009

liveyoutubelinkAre you using videos to promote your site and build your list? If you aren’t, you really should be.

And when you post a video on YouTube, Viddler or other video hosting site, you’ll want to include live, clickable links to your blog, website or product offering whenever you can do so.

The idea is to make it very easy for the person viewing your informative and engaging video to visit the site you are promoting. You might be inviting people to visit your blog, a page with additional information about a product or service you are offering, or a landing or squeeze page.

If the viewer has to copy and paste your URL into a browser window, then you have added an extra step to the process and reduced the number of people who will actually visit the web page you are suggesting.

Make It Easy to Visit Your Links

For videos you are hosting on YouTube, here are three quick and easy things you should do.

  1. Change your Channel from the default (YouTuber) to any of the other options (such as Director, Guru, Musician, etc.) so you can include live links.
    • To do this, log in to your YouTube account and click on ‘Account.’
    • Then click on ‘Edit Channel’ under the ‘more’ link.
    • Click the ‘change channel type’ text link after “Channel Type” — this likely says ‘YouTuber’ if you haven’t changed it yet.
    • Select any of the other channel type options, looking for the description that best describes the videos you upload.
    • Then click ‘Update Channel’ to save your new channel setting.
  2. In the video description, enter the URL using the http:// and not just www.
  3. Put the URL of the site you want your video viewers to visit as the FIRST text in your video description. You can also put the live link in again later in the description, or add a second live link, but it’s likely that some of your description will be cut off in regular views, and many people won’t click the text link to expand your video’s description. Make it easy - put the link first. That way it will always show up when someone watches your video.

For Viddler, it’s even easier!

You don’t need to change your ‘channel’ or edit your account to show live links. All you have to do is enter the link with either http:// or www. or http://www. and then your URL. It is automatically made into a clickable link.

Here’s a quick 8 minute video showing you how to do this on YouTube.

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searchIf you are like me, you spend way too much time hunting for data on your computer.

You know you saved that URL (maybe you even bookmarked it), or kept the information on the new product you bought in a Word document or email.

And that great list of new resources and websites you found last week that you want to share with your subscribers. You saved that, too.

But where IS it?! Arghh!

Stop Wasting Time Searching for Key Information

I finally gave in and decided to try a new (hopefully more efficient) way. I was already using the free program Password Corral to store my logins and passwords for various sites, and thought I might try expanding how I used it.

So I created a variety of folders within Password Corral [click to continue…]

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Does Google Control Your Traffic?

by Mynders on June 1, 2009

google-search48x48Deb and I just returned from the “PPC Classroom Live” event in Las Vegas. We want to share the most important lesson we learned…one that can improve traffic to your website. We’re talking about the way that Google determines your webpage ranking!

We’ll use Google Adwords for this analysis.

ANATOMY OF THE GOOGLE SLAP

In approximately July of 2006, the AdWords game changed. This was the time when the easy pickings stopped. People who were paying pennies per click woke up one morning to find that if they wanted to continue playing, that they’d have to bid $10 per click on the same keywords.

At the conference, one of the speakers was Simon Leung, a former Google Manager who was an insider to this change at that time.

From Google’s standpoint, it was simple. Google searches are all about the “User”(Searcher)…the person doing the search for information by typing in keyword phrases. Google felt it was no longer tolerable to let an advertiser take a searcher to non-relevant content, or webpages with more ads, etc. Google was determined to make sure that the User received relevant content when they clicked on an ad for a solution. [click to continue…]

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